IF you want to know how far down the rabbit hole goes.. read the transcript of this caller to the Limbaugh show. It actually shook me up. ""our core product is a product that looks up phone numbers instantly when people make or receive phone calls and uses that information to populate details on the screen for people to use like their name, their address, the value of their home, their marital status, approximate income, approximate assets, cards they have registered to the address they live at, whether they're in foreclosure, Facebook profiles, LinkedIn profiles, Twitter profiles associated with that number"" You can see what their FICO score is. You can see if they've ever had a foreclosure or a bankruptcy against them."" If I know that I have a contributor to let's say the DNC, then I can look at who they made calls to, and see if those people they called are also contributors. I can make the assumption that they might be fellow travelers but maybe they're not currently donating or currently registering or currently voting."".

Fascinating Call from Telecom Exec - The Rush Limbaugh Show

www.rushlimbaugh.com

That trigger sends the phone number that you've just made or received a phone call to, to an application, and you've signed into that application with your e-mail address and password. And so those two apps in a sense are linked, one app telling the other app what phone number has made or received ...