1. Glass - The first innovation, the development of glass and how it
impacted society, starts with the natural pieces of glass found in the
Libyan Desert, and goes on to how men eventually learned to make glass.
This required the concurrent technology of furnace building and the
segregation of the Venetian glassblowers to the island of Murano because
of the fires that these furnaces tended to cause. These glassblowers
arrived from Constantinople when it fell to the Turks and their
segregation led to the cross fertilization of ideas and techniques. The
concept of one innovation leading to another in a different field is
discussed in terms of the development of the printing press, which made
books readily available, which in turn resulted in many people realizing
that they were farsighted and could therefore not read them.
Previously, Johnson contends that this deficiency was not readily
apparent because people did not require the ability to see small things
close-up, although I personally find this a bit of a stretch since tasks
like sewing would have also required this skill. Books resulted in the
development of spectacles and spectacle makers who experimented with
the lenses resulted in the invention of the microscope and telescope,
which in turn altered our concept of the microscopic world and the
cosmos. Glass also led to better mirrors, which in turn altered one's
view of self.
2. Cold (as in refrigeration) - Here the story
begins with Fredric Tudor's idea (obsession) to bring ice from the
frozen lakes and ponds of New England to the tropics, and how this
ultimately led to a very highly profitable business, but not before he
first went broke trying to perfect this scheme. Ice eventually led to
refrigeration and to changes in the living patterns in the US and now in
much of the rest of the world because tropical climates were now made
more habitable. Cold is also the story of frozen food and how this has
changed eating habits.
3. Sound - This chapter discusses the
importance of sound and how it led to the concepts of recording it. The
different field discussed was how recordings led to the acceptance of
Jazz music, and to ultrasound and how this has changed the ratio of male
to female children in China.
4. Clean - This chapter deals with
sanitation, chlorination of water, and how this has led the development
of mega cities. It has also led to the development of advertising
through the need to sell soap and to advertising of soap through soap
operas on the radio.
5. Time - This chapter discusses how
Galileo's observation of the swinging of a pendulum in a church led to
clocks, and how accurate clocks transformed navigation and promoted
trade. It also goes on to discuss how the development of railroads led
to the need for better time keeping and eventually to time zones, atomic
clocks and to the GPS system.
6. Light - This is about
lighting, from candles to light bulbs to neon signs. One of the
concurrent technologies that are discussed is the ability to remove Neon
gas from the atmosphere and the need for signage in Las Vegas.
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