Unreasonable people see the world as it should be and not how it is today. We don’t want incremental improvements but a whole new way of solving customer problems. A fundamental tenet for me is to pursue a market where there is no comparable competitor for how we defined the solution. The benefits are measured by a factor of 10x and a look of wow!
Unreasonable people change their methods but not their goals. When you have an innovation in white space, your assumptions on many aspects are going to be all wrong. Learning fast and acting quickly is required to keep adjusting the product, technology and go-to-market since it is brand new in how the product is developed, used and sold. However, in the mind’s-eye is a vision that continues to be revolutionary. That is why we stubbornly hold dearly some fundamental capabilities.
Why Are We Unreasonable? - Forbes
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