You hippy-crites! When it comes to saving the planet do celebrities practice what they preach?
Is the hot air emitted by celebrities when they spout ecological platitudes a greenhouse gas?
If so, then the melting of the polar ice caps just moved a step closer, following calls by Trudie Styler, a leading celebrity ecological hypocrite - call them hippy-crites for short - for the general public to eat more locally grown vegetables.
Campaigning against food miles might seem an unlikely cause for Styler, given that a tribunal last year heard how she ordered her personal chef to travel over 100 miles to make a bowl of pasta for her youngest child and has sold olive oil and honey from her Tuscan estate, Il Palagio, 1,000 or so miles away, in Harrods in London.
So it was hardly surprising that an alert journalist present at the lecture, which was being staged as part of the Earls Court Real Food Festival, had the wit to question the environmental record of Styler and her husband Sting.
The couple's carbon footprint, the impertinent ink-stained wretch pointed out, has been estimated at 30 times greater than the average Briton's. How did Styler and Sting - who have seven homes - square that with their environmental crusading?
Styler conceded that as Sting "has a 750-person crew to bring around the world, it is a difficult challenge".
Her rare moment of ecological candour was shortly replaced by the more familiar self-congratulation and justification, however.
"I would like to think that we both work pretty hard for the rights of indigenous people and for the rights of conservation of the Amazon rainforest, but we do need to get around," she said.
Of course, Sting and Trudie's "do as I say not as I do" approach to the dilemma of environmental pollution is by no means unusual among the carbon-guzzling lifestyle of the celebrity elite.
Here's a roll call of some other startlingly hippy-critical celebrities:
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